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Building Momentum in Marketing

Ever had a great marketing initiative that just…evaporated? Got deprioritized and never made it to reality? Seemed great at first, but the results simply weren’t there? It’s easy to come up…

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6 Ways to Achieve Long-term Marketing Success

We totally understand the immediate gratification that comes with a short-term marketing strategy. You can track the data and see the effects immediately. But focusing on a strong foundation is the…

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SEO Best Practices: What they are and how to get started

Pay per click marketers tend to "settle in" to a pure PPC marketing effort. This is a serious mistake, not only because they're neglecting the opportunity for a LOT of extra volume (65% of searchers never click the PPC ads) and dollar cost averaging ... but because PPC and SEO are slowly but surely merging as the Adwords Quality Score spider becomes more and more sophisticated.

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